Fortiva® Retail Credit Announces Strategic Partnership with HFA to Offer Second Look Financing Solutions

Atlanta, GA, Oct. 09, 2020 (GLOBE NEWSWIRE) — Fortiva® Retail Credit, a technology-enabled consumer finance company and a leader in second-look point-of-sale financing, today announced its partnership with Home Furnishings Association (HFA), which is the nation’s only trade association devoted exclusively to the needs and interests of home furnishings retailers.

The partnership between Fortiva Retail Credit and HFA will enable furniture retailers to ensure shoppers get the financing they need today. Fortiva Retail Credit leverages flexible technology capabilities to offer customers a seamless option between prime financing and lease-to-own solutions. When a customer is declined for financing from a prime credit lender, their application is reviewed and may be instantly processed for Fortiva Retail Credit’s second look solution, creating an integrated consumer experience and incremental approvals for HFA members. Retailers have reported that up to 25% of their customers with a Fortiva Retail Credit account return to make additional purchases.

According to published data by Experian, over 90 million Americans have credit scores of less than 700. Per Jordan Boyst, HFA’s director of partnerships, Fortiva Retail Credit “is a perfect solution” for customers with a less than ideal credit. “In today’s economy, our members need to offer shoppers as many options as possible to make a sale,” said Boyst. “Fortiva Retail Credit helps our members say yes to customers more often.”

Fortiva Retail Credit leverages 20+ years of proven analytics to inform proprietary underwriting models to facilitate instant credit decisions. Decades of experience, in concert with billions in loans funded, allow Fortiva Retail Credit to approve more customers. “Fortiva Retail Credit prides itself on providing its merchant partners and accountholders a seamless experience that is accompanied by outstanding customer service,” said Matt Zalubowski, Senior Vice President, Business Development for Fortiva Retail Credit. “No one enjoys being told they have been declined for credit. Fortiva Retail Credit offers an instant alternative; leveraging technology helps us better serve both our merchant partners and their customers.”

About Fortiva Retail Credit:

Fortiva® Retail Credit is a technology-enabled second look point-of-sale consumer credit program issued by The Bank of Missouri. The omnichannel program leverages instant decisioning capabilities, deep underwriting, and a paperless process to provide a best-in-class retail finance program for its clients, both in-store and online. The flexible technology platform provides a loan decision to consumers within seconds. Clients in markets such as furniture, big box/specialty retail, flooring, home improvement, electronics, automotive aftermarket retail and service, elective medical, health and fitness, and home automation offer the program for second look financing. Fortiva® Retail Credit serves all U.S. markets, including Puerto Rico and the U.S. Virgin Islands. The Fortiva Retail Credit program is managed by subsidiaries of Atlanticus Holdings Corporation (NASDAQ: ATLC). For more information, please visit

About the Home Furnishings Association:

The Home Furnishings Association (HFA), with roots dating back to 1920, is North America’s largest organization devoted specifically to the needs and interests of home furnishings retailers, with more than 1,200 members representing more than 7,000 storefronts across all 50 states and several countries. HFA provides members with programs, resources, services, and a unified voice in government relations by collaborating with home furnishings industry suppliers, vendors, affiliates, and other organizations. For more information on the HFA, visit

For Fortiva Retail Credit or Atlanticus Holdings Corporation:
Investor Relations
Mitch Saunders

For Home Furnishings Association:
Director of Marketing
Denise Mahnick

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